Master’s thesis Simon van de Beek (2016)1 minuten

The Influence of Risk-Taking Tendencies On the Relationship between Attention Control and Voice Quality

Master’s thesis Simon van de Beek (2016)


As market competition surges, companies are looking for new ways to innovate. Innovation benefits from employees who voluntarily point out problems and make suggestions for
improvement, which is called voice. Although many studies delved into the frequency of voice (voice quantity), it is rather the quality of employee’s ideas that is relevant for
innovation. Therefore, voice quality plays a central role in this study. Since attention control influences creativity, we expect it to also influence voice quality – which is the selection and
communication of creative ideas. Additionally we study whether risk-takers need less attention to voice qualitatively than risk-avoiders. As risk-takers experience less threat than
risk-avoiders, we expect them to voice more often and with a higher quality over time.

Eighty-one students generated ideas to improve their faculty and were distracted while voicing these ideas. Risk-taking tendencies were measured using a questionnaire. The results
indicate that people indeed need attention to select high quality ideas and communicate them for voice, probably because attention creates systematic and persistent processing of
information. Furthermore, risk-taking tendencies turn out not to influence the frequency of voice. However, the results show that frequent voicers voice effortlessly and automatically in
comparison to infrequent voicers.


Supervisor: mw. I. (Inge) Wolsink MSc.

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